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VitaminWater Crowdsources Their New Product via Facebook

Organization Name: Glaceau’s VitaminWater Industry: Beverage Retail Energy Brands/Glaceau’s Founder: J. Darius Bikoff Energy Brands/Glaceau’s CEO: Mike Repole It makes me happy to write about this...

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Coca-Cola’s Social Media Campaign Engages and Inspires Customers

Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said...

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Nova Scotia Tourism: Getting You There Before You Ever Arrive

Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an...

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The Future of Social Media – Where are we headed?

     Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College...

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The Software Supply Chain: Conquered by Slack

Organization Name: Slack Name of Contacts: Stewart Butterfield, Founder, Slack – @stewart Industry: Enterprise Social Networking Web references: Slack – @slackhq  FooPlugins – @FooPlugins Company...

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Seeing Through The Mountain

Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC...

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